Director of Sales - Amber Lights

The Director of Sales drives occupancy growth by building meaningful relationships with prospective residents by demonstrating how community living enhances overall well-being. Lead personalized tours, execute strategic follow-ups, conduct home visits, and coordinate events—all in close collaboration with the community team to deliver an exceptional and engaging experience.

Essential Duties:

Lead Generation & Follow-Up 

• Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed-to-lead.

• Proactively generate and cultivate leads through a minimum of three home visits per week.

• Execute time-sensitive follow-up using Customer Relationship Manager (CSM) tools, maintaining at least 15 prospect connections daily.

• Utilize the OneDay platform to send a minimum of five personalized videos weekly to prospects or their families.

Tours

• Schedule and lead in-person community tours aligned with your weekly move-in goals, ensuring most tours occur on your scheduled workdays.

• Customize each tour using the company's Tour Planning in collaboration with department heads during stand-up meetings. Incorporate a personalized "One Extra" that reflects the prospect's interest and showcases our unique value within senior living.

Sales Strategy & Reporting

• Drive occupancy and revenue goals through strategic sales planning, execution, and analysis of Yardi reports.

• Monitor key performance metrics in the CRM, including lead conversion, speed-to-lead, and activity dashboards.

• Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans for achieving results.

Sales Expectations

• Achieve five monthly move-ins (one per week) or meet net occupancy goals for the assigned community.

• Conduct three home visits weekly and maintain a minimum of 15 daily prospect connections.

• Send five personalized OneDay videos each week.

• Maintain a minimum 50% inquiry-to-visit and 25% visit-to-move-in conversion rate.

Schedule

• This position is either a Tuesday-Saturday or Sunday-Thursday position, depending on current schedules at the community

Perform other duties as assigned