Associate Director, Digital Strategy

Supporting the development and execution of innovative digital marketing initiatives for HKS Alumni Relations and Resource Development (ARRD), this role helps shape and implement digital strategies that drive fundraising revenue, increase engagement, and maximize campaign awareness. The employee will work closely with the Director of Communications and cross-functional teams (within ARRD and beyond) to ensure the alignment of digital marketing efforts with overall business goals.  

The ideal candidate will demonstrate a passion for effective development communications through impactful digital campaigns. She/he/they should have a proven track record in strategic thinking, program growth/scaling, and possess a high degree of innovation, initiative, and vision.  

Key Responsibilities:  

• Digital Strategy Support: Assist in the creation, execution, and optimization of comprehensive digital marketing strategies across multiple platforms (email marketing, social media, etc.) to meet ARRD goals for special alumni and donor events and initiatives.  

• Campaign Execution & Management: Lead the execution of digital campaigns, ensuring they are launched on time, within budget, and meet key performance indicators (KPIs). Collaborate with colleagues on creative, content, and analytics to ensure campaigns are high-quality and impactful. 

• Data Analysis & Reporting: Using available analytical tools, analyze and report on the performance of digital marketing campaigns. Use data-driven insights to refine strategies, improve performance, and optimize ROI. Present regular reports to senior leadership, highlighting key metrics like traffic, conversions, and engagement. 

• Cross-Functional Collaboration: Work closely with other ARRD teams to ensure the alignment and timely implementation of digital strategies. Partner with Office of Communications and Public Affairs (OCPA) to repurpose content, generate ideas, and create overall content synergy. Act as a liaison between digital and non-digital teams to ensure cohesive messaging. 

• Audience Segmentation & Targeting: Develop audience segmentation strategies and create tailored digital marketing initiatives that effectively engage key customer segments. 

• Content Strategy & Optimization: Support the Associate Director of Communications from a broad content perspective in developing digital content strategies, including social media content, landing pages, etc.  

• Innovation & Trends: Stay up-to-date with the latest digital marketing trends and emerging technologies. Recommend and implement new tools, platforms, and strategies to keep the digital marketing approach fresh and innovative. 

• Nurture In-house Video Development: Develop detailed plan to produce original videos in-house for ARRD digital marketing strategies.  

• Management & Leadership: Manage the Communications Specialist, helping them grow their skills and contribute to the success of digital initiatives. Collaborate with the Director of Communications to ensure team alignment and success. 

• Process and Procedure: Identify opportunities for efficiencies and create processes and procedures to solve for them. Help canonize best practices into ARRD guidelines and share with broader School and university community. Partner with other offices as needed to support University-wide digital initiatives. 

• Content Development: Assume ARRD writing and proofreading responsibilities if/as needed.