Creative Strategist (US, Remote)

Reports to: Creative Manager

Department: Growth Marketing

Location: This is a fully remote U.S.-based position. Candidates must reside and work in one of the following states due to tax and compliance requirements: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY.

FLSA Classification: Salaried, Exempt

Compensation: This position has geographic-based pay ranges. Final compensation and geographic tier placement are determined based on the candidate's primary work location, skills, experience, and qualifications.

Tier 1 (Higher Cost Markets): $74,000 - $86,000

Tier 2 (National Markets): $67,000 - $78,000

Tier 3 (Lower Cost Markets): $61,000 - $71,000

About the Company

Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal — people, animals, and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn’s own journey of healing through nutrient-dense foods lit a fire that became Paleovalley. From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide.

Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up.

We’re a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time. If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we’d love to meet you!

About the Opportunity

We're hiring a Creative Strategist dedicated to Wild Pastures to own the creative that drives our growth, and the funnel that creative leads to. You'll turn performance data into winning ad concepts (new hooks, angles, and formats), and you won't stop at the ad. You'll decide where that creative lands and why: which landing page it leads to, how the checkout flow supports it, and where the gaps are. When the funnel piece doesn't exist yet, you'll spec it and brief our tech team to build it.

This is a more independent role than a typical creative strategist. Reporting to the Creative Manager and working closely with the Wild Pastures media buyer, you'll run your own research, make decisions on full-funnel strategy, and bring ideas forward without waiting to be told what to look at. Most of your week is spent strategizing, building briefs, and mapping the path from ad to purchase, so this role is for someone who lives in both the data and the craft, and can operate with minimal day-to-day direction. Reporting to the Creative Manager, you'll play a key role in improving our core marketing KPIs, including ROAS, nCAC, MER, and CPA.

What You’ll Do

• Develop a high-volume pipeline of performance-driven creative concepts across hooks, messaging, angles, and formats to fuel continuous testing and growth.

• Think in full funnels, not just ads. Every concept maps to a landing page and checkout flow. Not "here's a great ad," but "here's the ad, here's where it lands, here's how it converts."

• Write clear, strategic creative briefs that provide editors with compelling scripts, hook variations, visual guidance/references, and platform-specific requirements across Meta and Youtube. This is where most of the work lives.

• Submit landing page briefs to the tech team when a funnel doesn't exist for a concept

• Write creator briefs that turn strategy into clear, conversational direction with talking points that feel natural to say on camera, not ad copy read off a script.

• Analyze creative and funnel performance to identify winning patterns, detect creative fatigue, and uncover opportunities for optimization and iteration.

• Iterate on winning ads with new hooks, formats, and messaging that extend their lifecycle and squeeze more out of what's already working.

• Run your own market research (Foreplay, Meta Ad Library, competitor funnels) and bring creative and funnel ideas forward without being prompted.

• Partner closely with the Wild Pastures media buyer to align creative, funnel, and scaling priorities.

• Partner with the Creative Manager and Creative Operations team to align strategy, production priorities, and execution. .

What Success Looks Like

• Consistent pipeline of new creative concepts launching weekly

• Clear identification and scaling of winning hooks, angles, and formats

• Faster iteration cycles and reduced creative fatigue

• Strong alignment between creative output and paid media performance

• Measurable improvements in acquisition efficiency (ROAS, CPA, MER, nCAC)

• Media buyers consistently equipped with high-performing creative to scale

And You’ll Need to Succeed

• 3–6 years of experience in creative strategy, performance marketing, or direct response marketing.

• Proven experience developing or influencing high-performing paid social ad creative.

• Experience thinking in full funnels, not just ad creative. You understand how landing pages and checkout flows affect conversion.

• Comfortable operating independently and driving your own research with limited day-to-day direction.

• Strong understanding of paid social advertising platforms, including Meta and YouTube.

• Experience applying creative testing frameworks to optimize campaign performance.

• Working knowledge of direct response marketing principles.

• Experience analyzing marketing performance data and translating insights into actionable creative and funnel direction.

• Strong written and verbal communication skills with the ability to write clear briefs and collaborate effectively across teams.

Bonus Points

• Experience writing scripts or ad copy

• Familiarity with UGC-style creative and influencer formats

• Background working with video editors or production teams

• Experience with landing page / CRO testing or working with a web or dev team

• Experience with Motion or a similar creative analytics platform

• Familiarity using AI tools (Claude, Gemini, ChatGPT) to create ideation and brief production.

• Comfortable using AI in your workflow, day-to-day

Our Commitment to You

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost

• Generous Paid time off to support balance and rest

• Paid sick time for when you need it

• Six (6) paid holidays each year

• Paid parental leave for growing families

• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance

• 401(k) with up to a 4% company match after one year of service

• Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others

Compliance & Employment Practices

Paleovalley and Wild Pastures are proud to be equal opportunity employers. We make employment decisions based on qualifications, merit, and business needs, and we do not discriminate based on any status protected by applicable federal, state, or local law. We’re also committed to providing reasonable accommodations throughout the hiring process. If you need assistance or an accommodation at any point, please reach out to HRteam@paleovalley.com.

All applicants must be authorized to work in the United States. At this time, Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including but not limited to H-1B, TN, or OPT. Any offer of employment is contingent upon completion of Form I-9 and verification of work authorization. We participate in E-Verify to confirm eligibility to work in the U.S.

To support an efficient and consistent application review process, we may use technology-assisted tools to help organize and review applications; however, these tools do not make hiring decisions. All final hiring decisions are made by our team.

This role is open until filled.

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