SY 26/27 Digital Storytelling Assistant

Position Overview:

The Digital Storytelling Assistant  is responsible for producing engaging multimedia content that highlights student success, innovative teaching practices, and the daily impact of district programs. Working along with the Marketing and Communications Manager, this individual will spend significant time in schools capturing authentic moments that showcase student growth, Project-Based Learning (PBL), and the vibrant culture of the school community.

Key Responsibilities: 

Marketing Strategy & Development:

• Develop and execute strategic marketing plans to achieve organizational goals for fundraising, enrollment, or other advancement initiatives.

• Conduct market research and competitor analysis to identify target audiences and develop effective marketing messages.

• Oversee the creation and management of high-quality marketing materials across various channels (print, digital, social media, etc.).

• Implement data-driven marketing campaigns to track performance and optimize strategies for maximum impact.

Communication Management:

• Develop annual communication plans that align with the district’s strategic goals (e.g., highlighting academic milestones, bond initiatives, or student achievements) and keep stakeholders informed and engaged.

• Oversee the creation and distribution of internal and external communication materials, including newsletters, press releases, and website content.

• Serve as the organization's spokesperson for local, regional, and national media outlets. Prepare talking points for leadership and coordinate press conferences.

• Utilize survey data and community sentiment analysis to refine messaging and outreach strategies.

• Develop and maintain protocols for emergency and crisis communications. Act decisively to provide clear, timely, and reassuring information to stakeholders during challenging events.

Brand Management:

• Protect and promote the district’s brand identity across all media, ensuring consistency in messaging, tone, and visual standards.

• Oversee the organization's website, ensuring it is user-friendly, informative, and up-to-date.

• Manage social media channels, creating engaging content and fostering online communities.

• Track engagement metrics across platforms to identify what resonates with the community and adjust strategies for maximum reach.

• Monitor brand sentiment and address any negative perceptions proactively.

Team Leadership & Collaboration:

• Provide leadership and direction to the marketing and communication team.

• Collaborate with other departments (e.g., People, Schools, and ) to ensure integrated marketing and communication efforts.

• Facilitate partnerships with community organizations, local businesses, and parent groups to strengthen the district's connection to the broader public.

• Manage budgets for marketing and communication activities.