Demand Generation Marketing Manager, Carta Law

The Company You’ll Join

Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.

For more information about our offices and culture, check out our Carta careers page.

The Problems You’ll Solve

Carta Law represents a unique opportunity: we're establishing a category and shifting how private capital firms think about legal and compliance operations. As a Demand Generation Marketing Manager focused on Carta Law, you'll build the campaigns and positioning that establish Carta Law as the category leader—driving awareness, pipeline, and revenue growth among our target buyers. You'll work to:

Demand Generation Strategy and Management

• Collaborates closely with Carta GTM teams (including Marketing, Product, Sales, Customer Success, and Ops) to jointly develop and execute demand generation strategies tailored to the tailored to General Counsels, Chief Compliance Officers, and Heads of Legal at enterprise PE and VC firms—driving awareness, pipeline, and revenue growth.

• Coordinates cross-functional efforts to ensure seamless execution of demand generation campaigns, leveraging insights from product, sales, and customer teams to optimize targeting and messaging.

• Develops robust multichannel demand gen plans on an annual and quarterly basis, aligning stakeholders across Carta to roll out impactful campaigns with clear goals, resource allocation (time, people, budget), and key performance indicators (KPIs).

• Works resourcefully within organizational constraints (budget, approvals, timing), iteratively testing creative tactics and adjusting programs based on performance data to maximize pipeline and conversion among General Counsels.

• Maintains strong internal stakeholder relationships and ensures responsive communication to drive alignment and address input, feedback, and requests relating to lead generation and conversion.

Marketing Communications and Enablement

• Partners with Carta sales, product, and customer advisory teams to deeply understand the decision journeys, pain points, and informational needs of our target audiences, informing content development and campaign design.

• Collaborates with content and customer marketing to produce mid- to bottom-funnel assets (case studies, product guides, customer success stories, webinars, solution briefs, nurture emails) tailored to customer needs and Carta’s value proposition.

• Surfaces and shares impactful customer stories and pipeline deals to derive insights, demonstrate value, and drive replication of effective demand gen tactics.

• Works with web, performance marketing, and digital teams to create and optimize landing pages, digital content, and conversion points for ICP-focused campaigns.

• Interfaces with the social and content marketing teams to activate compelling content on LinkedIn, Twitter, and other networks, amplifying reach and engagement among target audiences.

• Partners with product marketing to evolve tailored messaging and positioning as new product features and Carta Law-specific solutions are launched.

• Coordinates with communications and PR to ensure a consistent story and support for major news, campaigns, launches, and thought leadership.

• Articulates Carta Law's differentiation as an AI-native legal services platform that delivers speed, compliance, and cost efficiency at a fraction of traditional law firm rates—translating this value proposition into messaging that resonates with GPs and fund operations teams.

Events and Field Marketing

• Partners with Events team to develop and execute geo-targeted campaigns and networking opportunities in key hubs (e.g., New York, San Francisco, London), aligning content, speakers, and topics to Carta Law’s target customer’s interests.

• Identifies and recruits top industry voices and Carta executives for event speaking engagements to strengthen credibility and thought leadership.

• Drives event promotion, registration, and follow-up activities with an eye on pipeline acceleration and maximizing engagement.

• Collaborates with lifecycle marketing to nurture prospect attendees and convert event interest into meaningful sales opportunities.

The Team You’ll Work With

You’ll be joining our Integrated Marketing team, reporting directly to the Director of Demand Generation and Field Marketing. The Carta marketing team plays a vital role in our growth across all products, audiences and sectors.

About You

• Exceptional relationship management skills with internal stakeholders and executive leaders, especially across GTM teams (Sales, Product, Customer Success, Marketing, etc.).

• Maturity and strategic acumen to independently drive high-impact demand generation programs targeting sophisticated GC audiences, while aligning cross-functional teams to shared goals.

• Deep understanding of modern marketing functions—including digital, field, ABM, content, events, lifecycle—and proven ability to influence resources and priorities across teams to achieve demand generation objectives.

• Strong track record of designing, executing, and optimizing multi-channel, data-driven campaigns that create pipeline and accelerate revenue, ideally for complex B2B, SaaS, fintech or financial services solutions.

• Demonstrated expertise in collaborating cross-functionally with revenue teams and influencing senior leaders to advance marketing initiatives.

• Outstanding communication, project management, and prioritization skills; thrives in a fast-paced, iterative environment.

• BA required; experience marketing to institutional investors, GCs, or financial stakeholders highly desirable.

• 6+ years’ experience in GTM, demand generation, field marketing, or ABM roles—preferably with a focus on fintech, SaaS, or financial services audiences.

Salary

We are hiring for multiple levels and locations, so final offers may vary from the amounts listed based on geography, experience and expertise, and other factors.

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:

• $130,000 - $150,000

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Disclosures:

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.

• Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.

• For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.

• Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.